Following the success of JLS and the Wanted, X Factor contestants One Direction were the next group of heartthrobs to help revive the previously dying concept of the boy band. The group originally entered the 2010 seventh series of the talent show as individuals, but following a suggestion from guest judge Nicole Scherzinger, they were grouped together to become One Direction. Mentored by Simon Cowell, they soon became one of the favorites to win the show, but eventually finished third behind Rebecca Ferguson and winner Matt Cardle. Cowell signed them to his Syco label anyway, and the quintet released their first single, "What Makes You Beautiful," in late 2011. The full-length album Up All Night followed soon after, and made them the first British band to debut at the top of the American albums chart.
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